THE inside of a beer bottle may seem like a strange setting for a party — but not one for 3,000 attendees of the 2005 Coors Distributors Convention in March. That was Franklin, Tenn.-based Q-We Get It's idea for a super-cool show that moved...

BIG expositions mean big crowds, and big opportunities to showcase a brand. The challenge is making the connection to the consumer in the face of competing exhibitors working hard to do exactly the same thing. Here, three event innovators show how...

PETER Cwalino has come a long way from his days working room service at The Breakers in Palm Beach, Fla. Yes, the University of Nevada, Las Vegas-educated, CSEP-designated event pro still aims to serve. These days, however, his clients are hungry...

THE PROFILE OF the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination. The CEO selected the destination, and an...

THANKS TO ITS international membership, the Chicago-based Society of Incentive & Travel Executives brings a unique world view to the incentive industry. Here, Bill Boyd, CMP, SITE president and head of Irving, Texas-based Sunbelt Motivation &...

Four case histories show the unique power of corporate special events to move products and even people into a new light.

THOUGH SHE'S BEEN with global money management firm Invesco for 18 years, Wanda Wynn says she still considers herself an event industry “newcomer.” Maybe that's because she spent half that time as a portfolio administrator before making the leap...

WHEN BUYING A car, customers buy far more than four wheels — they also buy an image. And when shifting markets demand a shift in that image, special events are in the driver's seat...