SOX TALK
Mar 01, 2005
IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only a matter of time. That's because section 404 of the Sarbanes-Oxley Act — a bill enacted in 2002...
ON THE RIGHT TRACK
ON THE RIGHT TRACK
Feb 01, 2005
FOR LONDON-BASED Moving Venue Management, it was a project that could have been derailed at any time...
WORLD VIEW
WORLD VIEW
Feb 01, 2005
IN THE ARENA of event marketing, placing clients ahead of their competition is a key challenge. Defining brands, promoting products and generating buzz for media- and market-hungry clients all require new ideas and innovative supplier sourcing...
IF YOU CAN'T BEAT 'EM
IF YOU CAN'T BEAT 'EM
Feb 01, 2005
She may not have intended a career in meetings management, but that hasn't stopped Sharon Marsh, CMP, CMM, from making successful meetings her mission. And not just her own meetings, either. The corporate meeting professional (most recently with...
Galas: MMInc. creates a manly mood in an antebellum mansion
Galas: MMInc. creates a manly mood in an antebellum mansion
Jan 03, 2005
In an antebellum mansion, a feminine theme gets a manly makeover
GREAT EXPECTATIONS
GREAT EXPECTATIONS
Jan 01, 2005
An interview with Bill Morton on thinking big ...
NEW DIRECTIONS FOR DMCs
NEW DIRECTIONS FOR DMCs
Dec 01, 2004
NEW OPPORTUNITIES, new pressures — DMCs are in the same state of flux as all segments of the special event industry. Offering his global perspective is Matthew Sheppard, chief operating officer of Alexandria, Va.-based Destinator by PGI, with...
REALITY SHOW
REALITY SHOW
Dec 01, 2004
WHAT BETTER WAY to give preferred meetings clients a taste of your properties' culinary talents than by letting them experience your top toques in action? Such was the bright idea behind Festivex Special Events' “Iron Chef” theme dinner for client...
BLUE'S HUES
Nov 01, 2004
WHEN COSMETICS COMPANY BPI approached David Skovron to design the July launch of L'eau Bleu D'Issey, a new men's fragrance from fashion label Issey Miyake, he knew he needed to catch the eye — and nose — of his audience. The president of New York...
Brand It and It's Yours
Oct 01, 2004
YOU DON'T ASK for cola when you're thirsty; you ask for “Coke” or “Pepsi.” Do you want coffee or “Starbucks”? Would a plain shirt or one with your favorite sports team logo be more memorable...
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