Katie Easley explains how to take the social media efforts of your event business up to the next level with "social proof."

It's smart to follow up with the contacts you make at events, but only if you're smart about how you do it.

Today's wedding clients have flexible ways of identifying themselves romantically--is your wedding marketing keeping up?

When pictures on Pinterest have your event client up in the clouds, here are tips to bring them back to earth.

Event venues can be far more than a pretty place to host an event--here's how.

This event rental pro shares tips for designing tabletops that aren't over the top but just right for the client.

Holding yourself to professional standards is hard work, but it will make you stand out in the world of all "event professionals."

If you want your special event business to be around for the long haul, consider these tips to ensure longevity.

Wedding creatives are smart, driven--and working too hard to be effective. Kylie Carlson has tips to fix the problem.