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Christine Landry

Christine’s Recent activity

Making the Perfect Pitch
Making the Perfect Pitch
Mar 01, 2008
Before Troy, Mich.-based Optics produced the January 2006 Super Bowl XL opening ceremony in Detroit, the Optics team had to pitch it. Steven P. Simmons, CMP, president and CEO of Optics — which specializes in...
The Methods of Modern Clubs
The Methods of Modern Clubs
Mar 01, 2008
Country clubs aren't known for their cutting-edge style. Their appeal has far more to do with celebrating history than keeping up with the trends. That said, even the most traditional institution must update to remain...
Party Rental Companies show Marketing Mojo
Party Rental Companies show Marketing Mojo
Mar 01, 2008
Marketing matters, but it's not easy. If it were, then businesses would “all make huge profits quickly and retire early,” says Steve Kohn, president of Miller's Rentals and Sales in Edison, N.J. Here, Special Events...
Presenting Catered Food Attractively
Presenting Catered Food Attractively
Mar 01, 2008
If anything is a feast for the eyes, it's food. These days, catered events grow more spectacular as chefs consider presentation elements in everything from the food to the plate to the wallpaper...
Change Your Name, Change Your Business
Change Your Name, Change Your Business
Feb 01, 2008
A name is the ultimate branding tool. And if one name doesn't work for you, think about switching to another. Here, Special Events Magazine interviews four event professionals who describe how their business name...
Strolling Menus for Special Events
Strolling Menus for Special Events
Feb 01, 2008
Today's strolling menus are less appetizers and more “mini meals,” notes Kelly Early, CSEP, general manager and owner of Indianapolis-based Thomas Caterers of Distinction. Here, catering experts explain how to keep...
Profitable Menus for Fundraising Galas
Profitable Menus for Fundraising Galas
Jan 01, 2008
Debra Lykkemark, president and CEO of Culinary Capers in Vancouver, British Columbia, describes a caterer's nightmare: “Food gets cold, sauces coagulate, and dinner guests wait.” To avoid this, fundraising dinners...
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